Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Tony Stewart Admits To Frustration With NASCAR Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M
SBD/March 13, 2013/Marketing and Sponsorship
Jeff Gordon Takes Humorous Test Drive In Latest Pepsi Max Spot
Published March 13, 2013
TWITTER REAX: NASCAR driver Brad Keselowski wrote, "Awesome @JeffGordonWeb went 4 a test drive. Car salesman may never be the same. U gotta watch." Sporting News' Bob Pockrass: "Debate in office if @JeffGordonWeb 'test drive' video staged w/salesman knowing. I side more on not staged." Deep Alliance Marketing Founder David Paro tweeted, "Confident this isn't legit, but still great viral work."