SBD/March 12, 2013/Research and Ratings

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  • TBS, TNT, TruTV In Slightly Fewer Homes For March Madness Games

    March Madness will begin its third season on cable TV in a few days. Each of Turner's three networks that will air men's NCAA Tournament games -- TBS, TNT and truTV -- are in fewer homes this March compared to the past two years. TBS is in 99.7 million homes this month, down from 99.9 million last year and 101.1 million in '11. TNT is in 98.8 million, down from 100.6 million in '11, while truTV is in 91.8 million, down from 92.6 million in '11. Fox Sports last week rolled out the company's plans for Speed to be converted to Fox Sports 1. Network execs plan to introduce the new all-sports channel in 90.0 million homes in August, while Speed is currently in 86.2 million homes. Meanwhile, Outdoor Channel (39.1 million homes) has also been in the news, as Kroenke Sports & Entertainment placed a bid for the net that trumped a bid from the parent company of Sportsman Channel (31.7 million homes).

    Listed below is U.S. distribution for the top five cable networks in March, with comparisons to recent years. Also listed is distribution for cable nets with significant sports content.

    U.S. CABLE NETWORK DISTRIBUTION IN MARCH
    NETWORK
    '13 (000)
    '12 (000)
    '11 (000)
    '06 (000)
    Weather Channel
    100,035
    99,996
    100,858
    89,968
    Food Network
    99,828
    99,579
    100,390
    88,677
    TBS
    99,666
    99,906
    101,098
    89,908
    Discovery Channel
    99,491
    99,607
    100,822
    90,694
    Nickelodeon/Nick-at-Nite
    99,434
    100,138
    100,535
    89,937
    TNT
    98,831
    99,067
    100,551
    90,265
    ESPN
    98,516
    99,025
    100,106
    90,466
    ESPN2
    98,477
    98,912
    99,971
    89,881
    Spike
    98,042
    98,657
    99,787
    90,002
    FX
    97,917
    98,020
    99,619
    88,371
    truTV
    91,806
    92,126
    92,627
    85,015
    Speed
    86,248
    81,943
    78,172
    65,754
    Golf Channel
    83,256
    84,552
    83,556
    67,851
    NBC Sports Network
    78,211
    76,280
    75,985
    63,410
    ESPNews
    74,907
    74,173
    73,637
    47,490
    ESPNU
    74,273
    72,466
    72,555
    n/a
    MLB Network
    70,687
    67,729
    55,380
    n/a
    NFL Network
    70,436
    59,020
    56,930
    n/a
    NBA TV
    61,040
    58,944
    55,270
    n/a
    Fox Soccer
    49,352
    40,921
    38,641
    n/a
    Outdoor Channel
    39,103
    37,138
    34,515
    26,228
    Fuel TV
    37,361
    36,545
    n/a
    n/a
    Sportsman Channel
    31,662
    n/a
    n/a
    n/a
    ESPN Classic
    31,048
    32,594
    36,939
    59,968
    Fox Deportes
    19,542
    n/a
    n/a
    n/a
     

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport, GolTV and Universal Sports.

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