SBD/March 12, 2013/Research and RatingsPrint All
March Madness will begin its third season on cable TV in a few days. Each of Turner's three networks that will air men's NCAA Tournament games -- TBS, TNT and truTV -- are in fewer homes this March compared to the past two years. TBS is in 99.7 million homes this month, down from 99.9 million last year and 101.1 million in '11. TNT is in 98.8 million, down from 100.6 million in '11, while truTV is in 91.8 million, down from 92.6 million in '11. Fox Sports last week rolled out the company's plans for Speed to be converted to Fox Sports 1. Network execs plan to introduce the new all-sports channel in 90.0 million homes in August, while Speed is currently in 86.2 million homes. Meanwhile, Outdoor Channel (39.1 million homes) has also been in the news, as Kroenke Sports & Entertainment placed a bid for the net that trumped a bid from the parent company of Sportsman Channel (31.7 million homes).
Listed below is U.S. distribution for the top five cable networks in March, with comparisons to recent years. Also listed is distribution for cable nets with significant sports content.U.S. CABLE NETWORK DISTRIBUTION IN MARCH
NETWORK'13 (000)'12 (000)'11 (000)'06 (000) Weather Channel100,03599,996100,85889,968 Food Network99,82899,579100,39088,677 TBS99,66699,906101,09889,908 Discovery Channel99,49199,607100,82290,694 Nickelodeon/Nick-at-Nite99,434100,138100,53589,937 TNT98,83199,067100,55190,265 ESPN98,51699,025100,10690,466 ESPN298,47798,91299,97189,881 Spike98,04298,65799,78790,002 FX97,91798,02099,61988,371 truTV91,80692,12692,62785,015 Speed86,24881,94378,17265,754 Golf Channel83,25684,55283,55667,851 NBC Sports Network78,21176,28075,98563,410 ESPNews74,90774,17373,63747,490 ESPNU74,27372,46672,555n/a MLB Network70,68767,72955,380n/a NFL Network70,43659,02056,930n/a NBA TV61,04058,94455,270n/a Fox Soccer49,35240,92138,641n/a Outdoor Channel39,10337,13834,51526,228 Fuel TV37,36136,545n/an/a Sportsman Channel31,662n/an/an/a ESPN Classic31,04832,59436,93959,968 Fox Deportes19,542n/an/an/a