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SBD/March 12, 2013/Marketing and Sponsorship
Sanderson Farms Inks One-Year Title Sponsorhip For Mississippi PGA Tour Event
Published March 12, 2013
YOU CAN BANK ON IT: SBJ's Smith notes EverBank Financial on March 1 announced its presenting sponsorship of the PGA Tour Tampa Bay Championship, which "gave EverBank and the tournament’s organizers all of 13 days to prepare." But when the tournament begins Thursday, "caddie bibs, tee markers and TV-visible signage will carry the EverBank marks." The entrance signage, the mesh around the bleachers and "even the pin flags will all reflect EverBank’s support of the tournament." This is a one-year deal and the PGA Tour, "more than anything, wants EverBank to have a good experience and extend the relationship." Terms of the deal were not available, but presenting sponsorships "run from the low to mid-seven figures" (SPORTSBUSINESS JOURNAL, 3/11 issue). In Tampa, Rodney Page wrote EverBank's involvement this year equates to a "test drive." Bank officials will "spend the week kicking the tires at Innisbrook while tournament officials will bend over backward to impress." A presenting sponsor turning into a title sponsor "has happened before," as Farmers Insurance did it in '10 with the tour's San Diego tournament. But if EverBank does not extend its contract, then Tampa "could be left out in the cold" (TAMPA BAY TIMES, 3/9).