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SBD/March 12, 2013/Marketing and Sponsorship
Published March 12, 2013
SPIRIT IN THE NIGHT: Belvedere Vodka has struck a sponsorship agreement with the PGA of America to be the organization’s official vodka through '15. Belvedere will own marketing rights to the PGA Championship and other events as part of an integrated marketing program with advertising, social and digital media, country-club viewing parties across the country and in-store promotions. PGA Chief Business Officer Kevin Carter and Belvedere President Charles Gibb announced the new partnership today (Michael Smith, Staff Writer).
KNIGHTS' ARMOR: In Orlando, Paul Tenorio noted the Univ. of Central Florida "worked with Nike to design new football uniforms for the 2013 season." The new uniforms are "based off a template called 'The Beast' and have not been used by any other colleges." The uniforms feature a "shoulder insert, collar and a stripe down the side of the pant leg." The jerseys include "mesh on the front and sides, while the pants will feature a mesh inset side panel for better air flow." The uniforms also have "more spandex, including on the thigh and knee of the pants." They will include "three different jersey and pant colors" in gold, white and black (ORLANDOSENTINEL.com, 3/9).
VOTED MOST POPULAR: Angels VP/Communications Tim Mead said that in 33 years with the club, he has "never witnessed anything like the rush of public attention and outside demand that now engulf" LF Mike Trout. MLB.com's Alden Gonzalez noted endorsement deals with BodyArmor, J&J Snack Foods, Nike and Subway, among others, have "netted Trout an estimated endorsement portfolio of about" $1.5M in '13. In addition, Trout has appeared on 10 publication covers since '12. Mead said the frequency of media requests for Trout is "too many to be handled." He added that he "doesn't even field all of them" (MLB.com, 3/11).