Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/March 12, 2013/Marketing and Sponsorship
Hail To The Victor: Denard Robinson To Be On Cover Of EA Sports' "NCAA Football 14"
Published March 12, 2013
MADDEN MADNESS: The 64 current and former NFLers competing to be on the cover of EA Sports' “Madden NFL 25” were revealed yesterday on ESPN2’s “SportsNation.” The contest features 32 current players and 32 former players. ESPN’s Marcellus Wiley noted the game’s Silver Anniversary and said, “We have a new-school-versus-old-school theme to this year’s vote.” 49ers QB Colin Kaepernick and Pro Football HOFer Jerry Rice helped reveal the brackets, with both appearing in the brackets as No. 1 seeds. ESPN’s Charissa Thompson: “This is more of a popularity contest, so keep that in mind when you guys are voting” (“SportsNation,” ESPN2, 3/11).