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SBD/March 11, 2013/Media
FS1 To Take Aim At "SportsCenter" With Three-Hour "Fox Sports Live" Airing Nightly
Published March 11, 2013
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NO LARGE LAYOFFS HEADED TO SPEED: In Charlotte, Mark Washburn reported some of the 125 full-time jobs at Speed channel “will change, others will probably move and a few will be lost to redundancies.” But “for now, no large layoffs are expected.” Shows like the Barrett-Jackson car auctions “will continue on Fox Sports 1, but other Speed shows -- such as reality series 'Car Warriors' and 'Hard Parts: South Bronx' -- are likely to disappear” (CHARLOTTE OBSERVER, 3/9).
THE LEADER LEADS: ESPN Global Customer Marketing & Sales President Ed Erhardt said of how he views competition from FS1 and other cable sports networks, "We sell who we are and will continue to do so. We have a brand that's long-established, a multimedia brand with sizable audience of both men and women. While Fox or the others focus on how they will position themselves to sell against us with their sports networks, we consider our sales competition to be much broader than those all-sports networks." Erhardt added, "We are not an emerging brand like some of these competitors are. We are not focusing on them. We are keeping our eye on the direction we are going in. We are selling commercials for our programming across all screens because viewers are watching sports on all screens. That's our ad focus" (BROADCASTING & CABLE, 3/11 issue).