Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/March 11, 2013/Marketing and Sponsorship
Bobby V Makes Managerial Return, Sort Of, In New CBSSports.com Fantasy Baseball Ad
Published March 11, 2013
HAVING SOME FUN: CBS Sports Network's Allie LaForce said, "CBS was smart enough to do this genius commercial playing on the fact that he can’t keep a job.” CBSSports.com's Bruce Feldman said, “This is a great idea. Have fun with your persona. I think it makes it harder for people to take shots at you if you take the front end of it.” LaForce added, “Anytime you see an athlete, a manager, head coach or public figure, make fun of themselves you have more respect for them and you like them that much more” (“Lead Off,” CBS Sports Network, 3/8). NESN.com's Jen Slothower wrote Valentine "gets points for being able to poke fun at himself." Part of the "gag is that people watching can apparently go online and vote whether Bobby should be hired or fired again -- presumably from his job of being a pitch man this time" (NESN.com, 3/8). Blogger Steve DelVecchio wrote, "Talk about having no shame in your game. Valentine may say stupid things that inhibit his ability to land new jobs, but he still has his marketability" (LARRYBROWNSPORTS.com, 3/8).