Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Companies Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/March 11, 2013/Marketing and Sponsorship
Published March 11, 2013
HUSKER DO: The agenda for Friday’s Nebraska Board of Regents meeting includes “a vote by the regents on a five-year extension” of the Univ. of Nebraska’s contract with adidas. The potential agreement “has been reviewed and recommended by the Business Affairs Committee.” The agenda shows that adidas “would pay Nebraska the aggregate sum" of $15.53M for exclusive sponsorship over the five years -- with $8.03M in cash and $7.5M in "athletic apparel and equipment products” (JOURNALSTAR.com, 3/8).
OFF THE WALL: SI.com's Ben Golliver noted Wizards G John Wall last week "debuted Adidas’s new patriotic red, white and blue" CrazyQuick basketball shoes. The shoes' aesthetics are "slick and well-coordinated; there’s a lot going on visually, but the shoe doesn’t produce an overwhelming or off-putting effect." They will be "available on May 1 and retail for $140" (SI.com, 3/8).