Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/March 11, 2013/Marketing and Sponsorship
Published March 11, 2013
HUSKER DO: The agenda for Friday’s Nebraska Board of Regents meeting includes “a vote by the regents on a five-year extension” of the Univ. of Nebraska’s contract with adidas. The potential agreement “has been reviewed and recommended by the Business Affairs Committee.” The agenda shows that adidas “would pay Nebraska the aggregate sum" of $15.53M for exclusive sponsorship over the five years -- with $8.03M in cash and $7.5M in "athletic apparel and equipment products” (JOURNALSTAR.com, 3/8).
OFF THE WALL: SI.com's Ben Golliver noted Wizards G John Wall last week "debuted Adidas’s new patriotic red, white and blue" CrazyQuick basketball shoes. The shoes' aesthetics are "slick and well-coordinated; there’s a lot going on visually, but the shoe doesn’t produce an overwhelming or off-putting effect." They will be "available on May 1 and retail for $140" (SI.com, 3/8).