Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/March 11, 2013/Marketing and Sponsorship
Published March 11, 2013
HUSKER DO: The agenda for Friday’s Nebraska Board of Regents meeting includes “a vote by the regents on a five-year extension” of the Univ. of Nebraska’s contract with adidas. The potential agreement “has been reviewed and recommended by the Business Affairs Committee.” The agenda shows that adidas “would pay Nebraska the aggregate sum" of $15.53M for exclusive sponsorship over the five years -- with $8.03M in cash and $7.5M in "athletic apparel and equipment products” (JOURNALSTAR.com, 3/8).
OFF THE WALL: SI.com's Ben Golliver noted Wizards G John Wall last week "debuted Adidas’s new patriotic red, white and blue" CrazyQuick basketball shoes. The shoes' aesthetics are "slick and well-coordinated; there’s a lot going on visually, but the shoe doesn’t produce an overwhelming or off-putting effect." They will be "available on May 1 and retail for $140" (SI.com, 3/8).