Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Reigning NL MVP Buster Posey Gaining Steam As Product Pitchman, Face For MLB

Giants C Buster Posey, who has won an MVP Award and two World Series titles in his three MLB seasons, is "getting endorsements and becoming an important face" of the league, according to Ann Killion of the S.F. CHRONICLE. Posey's No. 28 jersey is the "top seller" at one online retailer of officially-licensed MLB merchandise. Giants President & CEO Larry Baer said Posey's jersey is the top seller in Giants outlets "by a big factor." Killion notes Posey also has "done ads for Toyota and DirecTV, as well as PlayStation, has posed for a GQ photo shoot, and can be seen in supermarket checkout aisles on the cover of the current issue of Men's Health." He also "has an iPhone game called 'Buster Bash.'" Posey is "active on social media, and he spent Friday morning doing [an] online Reddit chat with fans." No one is "too concerned about Posey getting overexposed." For one thing, "he likes to be efficient in his time management: He noted that it took about four hours to shoot the 30-second PlayStation spot." Posey said, "I can pull the plug on any of it if I want to. I'm the one that's in control of it. I'm not being forced to do any of it." Killion writes the Giants "have never been shy about marketing their players," but they are "happy they don't have to worry about Posey becoming overexposed." Baer said, "We don't have to worry about him getting trapped in a bad endorsement deal or being spread too thin. And he's the last one you have to worry about with off-the-field issues" (S.F. CHRONICLE, 3/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/11/Marketing-and-Sponsorship/Buster-Posey.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/11/Marketing-and-Sponsorship/Buster-Posey.aspx

CLOSE