Honda Classic Adds New Legends Club MLBAM Hires Michael Paull To Be BAMTech CEO Kings Cite Culture Change For Trading Cousins Monster Focused On Younger Audience At Daytona NBA ASG Has Best Viewership Since '13 Former Player Says WNBA Has "Harmful Culture" Dynamo Sign Roc Nation In Three-Tiered Deal Sources: BC Wasn't Going To Renew Bates' Contract Plans Released For San Diego's "SoccerCity" Podcast With SB Committee Chair Ric Campo
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The approaching Boston Marathon will again shine the spotlight on running, but what goes down in Beantown is only part of the picture. Participation levels remain strong for triathlons, marathons, half-marathons, obstacle races and other events that attract serious competitors and those only looking for some weekend fun. The events also have attracted a growing list of sponsors that want to tap into the healthy-active lifestyle. Find out who is growing their business to go the distance.
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