Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/March 8, 2013/Marketing and Sponsorship
Published March 8, 2013
PINK IS THE NEW YELLOW: AriZona Beverages has added pink lemonade to Jack Nicklaus’ Golden Bear drink line. Golden Bear Pink Lemonade’s packaging includes a portrait of Nicklaus following his ’78 British Open victory as well as 20 images of his children and grandchildren. The packaging also includes other professional and personal moments from his career (AriZona Beverages).
STARK REALITY: ESPN’s Charissa Thompson reported Heat F LeBron James “commissioned sneaker designers Mache Customs to create a special 'Iron Man' edition of his Nike LeBron X.” ESPN’s Marcellus Wiley said of the shoes, “Those are sweet. I don’t know what you’re supposed to wear with them, maybe just come out with just a T-shirt and those on. Those are pretty sweet” (“SportsNation,” ESPN2, 3/7).
ROUNDUP: adidas announced that Elegant Sports will be its new gymnastics licensee for this year, and is tasked with growing the gymnastics brand worldwide. adidas Gymnastics also signed U.S. national team members Jake Dalton and Jordyn Wieber to sponsorship deals (adidas)….Coors Light will be the exclusive presenting sponsor for the Sportsnet's “Hockey Central” trade deadline coverage on April 3 (Sportsnet)….Butler has signed a “three-year agreement naming PNC Bank as the official bank sponsor” of the school’s athletic programs (TWITTER.com, 3/7).