Foot Locker Ad Puts Lillard In Spotlight Blues Ink Four Postseason Presenting Sponsors Bubba Likely To See Sponsorships Grow Marketplace Roundup Adidas Signs Lillard To Massive Shoe Deal Ian Darke Featured In ESPN World Cup Spot Marketplace Roundup Spieth's Masters Breakout Huge For Under Armour Padres Form Partnership With National Univ. Darlington Launches History-Focused Campaign
Upcoming Conferences and Events
SBD/March 8, 2013/Marketing and Sponsorship
U.S. Senator Asks NASCAR To Drop NRA Race Sponsorship Deal, Says It "Crossed The Line"
Published March 8, 2013
EARNHARDT SURPRISED BY DEAL: Dale Earnhardt Jr. said he “thought the timing was strange” for the NRA's deal, but noted, "It is Texas." Earnhardt said, “The race track in Texas has always been a bit cutting edge and they’ve always been in that realm of being edgy and taking a lot of risks. So I’m not going to tell them how to run their business, and I’ve always enjoyed racing there.” But he noted that he “had the same reaction a lot of people did” upon hearing of the sponsorship (“The Crossover,” NBC Sports Network, 3/7).
THEIR TWO CENTS: FOXSPORTS.com’s Jason Whitlock wrote he does not blame NASCAR or TMS "for accepting the NRA’s money." The people inside TMS who might disagree with the NRA "will have more than enough sense to keep their opinions private -- and the controversy might help NASCAR’s TV ratings.” But he wrote the deal is a "sign of trouble for LaPierre.” Whitlock: “I see it as a ray of hope that the NRA is badly losing its public relations battle with the sensible people who want to enact laws that make it more difficult for criminals and mentally disturbed people to buy guns” (FOXSPORTS.com, 3/7). In Jacksonville, Justin Barney asks does the NRA’s sponsorship “really tilt the scales of decency?” The deal is “business,” and regardless of “what you hear and read to the contrary, that’s all this agreement is.” Barney: “It’s business. Stop trying to make it more than that” (JACKSONVILLE.com, 3/8).