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SBD/March 8, 2013/Franchises
Profile Shows Trail Blazers' McGowan Not Afraid To Shake Things Up With Club
Published March 8, 2013
GOALS GOING FORWARD: McGowan intends to "hire more sales people, to bring in more marketing experience, to perform a makeover of the Blazers’ websites and digital properties." He said, “I’m not happy with any of our websites." The Blazers are "at about 13,000 season tickets," but only "about 30 of the Garden's 57 all-events luxury suites are leased on an annual basis." McGowan said, "We need to be at 40 or 45 there, so we don't have to sell so many on a nightly basis." McGowan also noted, "If we can get a naming rights deal done and maintain relationship with our current partners, we’re going to be sitting exactly where we need to be on the sponsorship side.” McGowan and Premier Partnerships, the firm hired to assist with landing a naming-rights deal, have a "list of about 100 businesses -- some local, some national -- that have a likelihood of interest." Three or four presentations have "already been scheduled." McGowan: "I'm going to be very cautious about it. I'm not going to do a deal with the wrong brand" (PORTLAND TRIBUNE, 3/8).