SBD/March 7, 2013/Media

Learfield Sports Launches New Stand-Alone App For Big Ten Tournament

The Big Ten and Learfield Sports today launch a new mobile app specifically for the upcoming Big Ten tournament. “Big Ten Connect” will be a stand-alone app for the tournament that provides subscribers with live radio broadcasts of every game of the tournament, interviews, behind-the-scenes footage, Twitter coverage and photo galleries. The tournament runs March 14-17. The app, available for iPhone and Android devices, costs $0.99 from the iTunes App Store and Google Play. LG is sponsoring the app. Learfield Chief Content Officer Joe Ferreira said the app will provide “a second-screen experience that allows fans to follow and connect" with the tournament. Learfield is the multimedia rights holder for the Big Ten. “Big Ten Connect” represents the first product launch by Learfield’s new digital division, with help on streaming radio broadcasts from Compass Media Networks and app development from NeuLion (Michael Smith, Staff Writer).

ON THE GO: The WALL STREET JOURNAL's Chris Herring asked Knicks G J.R. Smith which app he used the most for his job. Smith said, "The [NBA] League Pass app. I'm using that almost every day, because it helps me keep up with all the teams, and lets me watch all my friends who are in the league. So that's the one that has the most to do with work, I guess." Herring asked which app was his guilty pleasure. Smith: "I'd say the (PGA Tour) app for golf. That's my buddy right there. I always want to know what's going on in the golf world. So that's an everyday thing, too" (WALL STREET JOURNAL, 3/7)
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