SBD/March 7, 2013/Marketing and Sponsorship

Roger Federer Shoots TV Spot For Wilson Tennis’ 100th Anniversary

Federer said that he enjoyed shooting a commercial in a desert setting
Roger Federer spent Tuesday "on the tennis courts at the JW Marriott Desert Springs Resort in Palm Desert shooting TV spots in advance of Wilson Tennis’ 100th anniversary" next year, according to Denise Goolsby of the Palm Springs DESERT SUN. Federer said, "It’s nice doing a commercial together and promoting the brand. It’s fun doing it here in the desert. It’s a different location than in a studio somewhere in front of a green screen.” Federer filmed a "series of commercials Tuesday, culminating with a spot entitled, 'A Whole New Generation,' featuring members of Wilson’s Junior Tennis Team." The spot called for 15-year-old Raquel Padraza and Federer to "high five every time she hit a shot." Wilson's film crew has "been at the resort since Friday night, working 10-hour days shooting commercials for future products and apparel" (Palm Springs DESERT SUN, 3/6).
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