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SBD/March 7, 2013/Franchises
Streaking Blackhawks Move Into National Spotlight, Giving Boost To NHL Brand
Published March 7, 2013
BLACKHAWKS CHANGING NHL NARRATIVE: ESPN's Pablo Torre said, "The NHL is the Blackhawks right now. It’s the only storyline the casual fan cares about." The league "needs them to keep going” (“Around The Horn,” ESPN, 3/6). FOXSPORTS.com's Greg Couch writes the NHL lockout is "already forgotten," as the Blackhawks are saving NHL Commissioner Gary Bettman's "backside with their outrageous winning streak." This is the NHL's "Mark McGwire-Sammy Sosa moment, at least as close as this league can come." The Blackhawks are giving the NHL "something to look at in the first half of the regular season." That in itself "might be their most amazing accomplishment." The NHL season was "going to go completely unnoticed by everyone except for the puckheads out there." But on Sunday when the Blackhawks tied the Red Wings with two minutes left in regulation, giving NBC a "strong rating, they became a national story" (FOXSPORTS.com, 3/7).
WE'RE GOING STREAKING! The Blackhawks' run is still being compared to the Heat's win streak, and Wayne Gretzky said the comparison is "good for the NHL." He said, "That only enhances our sport and makes it bigger and better" (ESPNCHICAGO.com, 3/6). ESPN’s Mike Greenberg noted Heat F LeBron James sent a congratulatory tweet to the Blackhawks after last night's game. Greenberg said, “It’s a great thing for hockey when LeBron James is tweeting at those guys and those guys can get that going.” ESPN’s Mike Golic added, “It’s about the best pub they can get” (“Mike & Mike in the Morning,” ESPN Radio, 3/7).