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SBD/March 6, 2013/Media
Showtime Sports Looks To Maximize Time, Value With Floyd Mayweather Deal
Published March 6, 2013
FULL COURT PRESS: In L.A., Greg Braxton wrote Showtime is “making an aggressive push in the sports arena that is extensively covered by broadcast networks, specialty venues such as ESPN and the NFL Network, and its chief rival, HBO.” While boxing, "Inside the NFL," and other sports shows “have traditionally been part of Showtime's lineup," execs contend that the exclusive PPV deal with Mayweather, plus “regularly scheduled sports hours" on Wednesday nights built around "60 Minutes Sports" and "Jim Rome on Showtime," mark a "new era for the network.” Showtime President of Entertainment David Nevins said, "We want to take it to a place where it could really have an impact while doing things differently from other networks." Espinoza said that he is “determined to make Showtime's menu stand out ‘with provocative, distinctive storytelling.’” Braxton wrote "60 Minutes Sports” might be “seen as a direct challenge” to HBO’s "Real Sports With Bryant Gumbel." But Showtime execs said that they “believe they have an advantage because of the ‘60 Minutes’ name, and that such comparisons are irrelevant” (LATIMES.com, 3/5).