Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/March 6, 2013/Media
Published March 6, 2013
JUST FOR KICKS: The GUARDIAN's John Plunkett reported ITV for yesterday's Real Madrid-Manchester United Champions League round of 16 match "attracted an average of nearly 10 million viewers." It was the "most-watched Champions League match" on ITV since the '08 final in which ManU beat Chelsea on penalty kicks. ITV yesterday saw "an average of 9 million viewers, a 35.2% share," between 7:30-10:00pm GMT. The game "had a five-minute peak of 10.96 million viewers, averaging 9.8 million viewers during the course of the match itself, which kicked off at 7:45pm" (GUARDIAN, 3/6).
SOCIALLY DRIVEN: In Las Vegas, Alan Snel noted Las Vegas Motor Speedway for this weekend's NASCAR races will feature a "social media hub at the Neon Garage" that includes "guests from Team Lowe's Racing, NASCAR, Sprint and media churning out real-time comments." Dubbed the Kobalt Social Command Center, the hub will "host computers and large video monitors that will give fans a live glimpse at the racing luminaries cranking out insights on Twitter and Facebook" (LVRJ.com, 3/5).
DIVERSE PORTFOLIO: Outsports.com yesterday announced that Vox Media, "the people behind SB Nation, have acquired the site." Outsports co-Founders Jim Buzinski and Cyd Zeigler in a statement said that the acquisition "marks the first time a mainstream sports media company has purchased a gay-oriented website." Buzinski and Zeigler will "retain editorial control and continue to operate the site" (N.Y. DAILY NEWS, 3/6).