SBD/March 6, 2013/Marketing and Sponsorship

Marketplace Roundup

In L.A., Louis Brewster reported NASCAR driver Jimmie Johnson on Monday “was part of a five-man crew that spent the morning surfing in Huntington Beach, racing at Fontana and skiing in Mammoth” for a cross-promotion “two years in the making.” The day included surfers Dave Kalama and Ian Walsh and skiers Eddie Wall and Chris Benchetler. The promotion was the product of a "brainstorm" between Auto Club Speedway President Gillian Zucker and Mammoth Mountain CEO Rusty Gregory. Visit California President & CEO Caroline Beteta said, "This projects the California experience" (L.A. DAILY NEWS, 3/5).

ALL FOR A REASON: Oregon State on Monday unveiled new jerseys and an updated logo, and CBS Sports Network’s Jim Rome said they came about for three reasons: “No. 1: Recruiting. No. 2: Recruiting. No. 3: Recruiting." Rome: "I’ll add a few more. No. 4: Oregon. No. 5: Oregon. No. 6: Oregon.” There are “two great developments for Oregon State: Chip Kelly is gone and so are their old threads” (“Rome,” CBSSN, 3/5).

THE FIT THAT'S RIGHT FOR YOU: WOMEN'S WEAR DAILY's Gerald Flores noted WNBA Liberty G Cappie Pondexter in ’10 “co-founded 4 Season Style Management, a consulting firm that specializes in fashion styling, personal shopping and image management.” The company “boasts clients" from the WNBA and NFL. Pondexter said, “I knew how hard it is for athletes to find clothes that fit and still look stylish. We’re managing a lot more people now, and it’s bigger than we had imagined” (WWD.com, 3/4).

LENDING A HELPING HAND
: The Ducks yesterday announced a partnership with Dollar Loan Center that makes the short-term lender the game night presenting sponsor for Kings-Ducks on April 7. The company also will receive in-game promotion for select regular-season games, all-event appearances on Honda Center signage and mentions on Ducks TV and radio broadcasts (Ducks).
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