Menu
Marketing and Sponsorship

Sales Of Protective Hockey Socks Soar Following Star Player's Achilles Injury

Sales and use of "so-called cut-resistant hockey socks made of Kevlar and other protective materials have increased at all levels of the sport since" Penguins LW Matt Cooke's skate almost completely severed Senators D Erik Karlsson's left Achilles tendon Feb. 13, according to Bob Cohn of the PITTSBURGH TRIBUNE-REVIEW. Karlsson "underwent surgery and will miss the rest of the season." Montreal-based Tuff-N-Lite Hockey President David Nerman said that sales of the socks "have risen about 70 percent since Karlsson's injury, with orders coming in from as far away as Norway and Australia." Bauer Performance Apparel Category Manager Beth Crowell said that retailers "told her the socks were quickly moving after the injury." Cohn noted the socks are "designed to protect the area between the shin pad and the top of the skate." Penguins Equipment Manager Dana Heinze said that five players on the team "wear the socks." Cohn noted some of those "who don't are considering them" (PITTSBURGH TRIBUNE-REVIEW, 3/5).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/06/Marketing-and-Sponsorship/Hockey-Socks.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/06/Marketing-and-Sponsorship/Hockey-Socks.aspx

CLOSE