SBD/March 5, 2013/Research and Ratings

Execs Feel More Media Coverage, Int'l Stars Would Have Biggest Impact On MLS

Sports execs feel additional coverage from the media and more int’l stars would have the biggest impact on MLS’ popularity, according to a Turnkey Sports Poll conducted in February. Thirty-three percent of execs felt more media coverage would have the biggest impact, while 28% said more int’l stars and 19% said 10 more years of league existence. Meanwhile, execs also were asked about FIFA President Sepp Blatter’s recent critical comments toward MLS. Fifty-two percent of sports execs agreed with Blatter, while 43% disagreed (Turnkey).

What would have the biggest impact on MLS' popularity?
RESPONSE
%
More coverage by the media
33%
More int'l stars
28%
10 more years of existence
19%
Top flight domestic development academies
10%
Soccer-specific stadiums for all teams
3%
Not sure/No response
7%
 
Do you agree/disagree with FIFA President Sepp Blatter's recent criticism
about MLS, saying it has yet to catch on as a legitimate pro league in the U.S.?
RESPONSE
%
Agree
52%
Disagree
43%
Not sure/No response
5%
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Research and Ratings, MLS

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