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Time Warner Cable has signed a multiyear sponsorship with the Univ. of Kentucky, highlighting the football and men's basketball programs. Per the agreement, TWC will serve as an official sponsor of Univ. of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and services, have an in-game presence with courtside signage as well as video and LED ribbon boards. The partnership will encompass promotional efforts across all media platforms, including radio spots during each football and basketball game broadcast, and TV spots during select basketball game broadcasts. There also will be print ads in the football and men's basketball yearbook and playbook, and a digital presence on the UK Athletics website. IMG College brokered the deal, and CAA Sports Consulting advised TWC (TWC).

HITTING THE LONG BALL: In DC, Dan Steinberg cited data from online retailer Fanatics.com that showed since the beginning of the MLB offseason, Nationals merchandise sales "were up 256 percent year-to-year." That is the "second-biggest increase in MLB, behind only the World-Series winning Giants." Nationals CF Bryce Harper had the "fourth most jersey sales of any MLB player in that span, behind only" Giants C Buster Posey, Yankees SS Derek Jeter and Tigers 3B Miguel Cabrera, and just ahead of fellow Rookie of the Year winner Angels LF Mike Trout (WASHINGTONPOST.com, 3/4).

SOUTHERN STYLE: Charlotte-based department store Belk CEO Tim Belk said the company prior to landing the title sponsorship of the college football bowl game played at Bank of America Stadium was "doing 9 percent of our digital business outside of our 16-state footprint." Belk: "Now, that business outside of our 16-state footprint is providing 20 percent of our e-commerce business. ... We know that national TV around the Belk Bowl helped" (CHARLOTTE OBSERVER, 3/3).

SETTING NEW GOALS: The WALL STREET JOURNAL's Christopher John Farley noted Dr Pepper Snapple last week filmed Gold Medal-winning U.S. gymnast McKayla Maroney at N.Y. Penn Station "making the new 'impressed' look for videos to post on 7Up's Facebook page and elsewhere online in hopes of drawing digital attention to the new product." Maroney at some point hopes to "introduce her own brand, Little Girl, Big Dreams, that will market products to people around her age that revolve around the themes of inspiration and achieving goals" (WALL STREET JOURNAL, 3/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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