Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
Upcoming Conferences and Events
SBD/March 5, 2013/Marketing and Sponsorship
Busy Beavers: Oregon State Athletics' New Look Includes Updated Uniforms, Logo
Published March 5, 2013
LOOK GOOD, FEEL GOOD: In Portland, Lindsay Schnell writes the “uniform craze might be overhyped across the country, but Riley will be the first to say that looking good is important to athletes, and cool gear can play a part in the recruiting game.” Riley said, “This stuff absolutely matters to kids, and I think it looks really sharp.” OSU WR Brandin Cooks said, “Look good, feel good, play good -- athletes really buy into that. So for Nike to do this, for them to work with our people to put it together for us, that’s really special.” OSU AD Bob De Carolis referenced the Univ. of Oregon's famed uniform designs and said, “It’s not about anything that’s going on in Eugene. It’s about trying to get a consistent look for us that has a little bit of a cool factor” (Portland OREGONIAN, 3/5).