Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/March 5, 2013/Marketing and Sponsorship
Encore Performance: The "Golf Boys" Drop Their Latest Music Video To Rave Reviews
Published March 5, 2013
BEHIND THE MUSIC: Kearney said of the origins of the project, “Ben and I have been friends for a while. I was making jokes about the first song. I said, ‘All you guys are doing are just saying 'Oh, Oh, Oh' a bunch of times.’ He said, ‘Why don't you write us a good one then!’ So I got this hip-hop beat and started thinking of writing puns using golfers' names. It was pretty entertaining. I sent him the song and he said the guys were freaking out about it.” Kearney added, “I just wrote it on a whim. It takes a lot to get four personalities and four managers in line to shoot a video. It was a big undertaking. But they were all in. I know it'll get some love.” Kearney, when asked about the most difficult part of writing the song, said “It was a little hard finding words to rhyme with Louis Oosthuizen. It wasn't coming from my heart but coming from my brain. I started with hot wings at Stuart Applebee's and I just continued down that path” (ESPN.com, 3/4).
REPEAT OFFENDERS: CBSSPORTS.com’s Kyle Porter wrote the video is “everything we wanted and more.” The clothing references “were terrific, but what really took it over the top were the other PGA Tour golfer references” (CBSSPORTS.com, 3/4). CBS Sports Network’s Doug Gottlieb said, “Golf has lacked personality. When I was a kid they used to have Chi-Chi Rodriguez as a personality. That’s not personality. This is personality.” CBS Sports Network’s Allie La Force added, “You think of golfing as a stuck-up, country club-kind of game. This is great, it’s perfect for the sport. They need that attention” (“Lead Off,” CBS Sports Network, 3/4). In Jacksonville, Garry Smits wrote, "And to think they used to tell Lee Trevino he wasn't serious enough" (JACKSONVILLE.com, 3/4).