Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Before the World Congress of Sports convenes in Naples, Fla., we’ll set the stage for the event and highlight some of the hot button issues that will be on the minds of the influential sports executives who will attend. The sports industry continues to deal with a sluggish economy, but that has brought more creativity and innovation to the marketplace. What areas are ripe for growth in the years ahead?