LeBron James Favoring Old Nikes 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product Marketplace Roundup Cheerios To Make Super Bowl Ad Debut MMF: Ways To Attract A New Audience Volkswagen Not Renewing DC United Shirt Deal Rick Allen Named NBC's Lead NASCAR Voice USOC Teams Up With "Sesame Street" Bryant, Wade Unveil Latest Sneaker Offerings
SBD/March 4, 2013/Marketing and Sponsorship
NRA To Become Title Sponsor Of Texas Motor Speedway's Spring NASCAR Race
Published March 4, 2013
O'REILLY STAYING AT TMS: O’Reilly Auto Parts and TMS have agreed to terms on a four-year extension of its current sponsorship of both NASCAR Nationwide Series races at TMS. O’Reilly will continue to be the sponsor of April’s O’Reilly Auto Parts 300 and November’s O’Reilly Auto Parts Challenge races through '16. The national auto parts retailer is the longest-running active race sponsor at the track, sponsoring its Nationwide Series events since '02. O’Reilly made its sponsorship debut at TMS with the '02 O’Reilly 300. The company also has served as the only sponsor for the November Nationwide Series event at the track, which was added to the schedule in '05. Meanwhile, NOS will be the official energy drink of the track, beginning this year. This contract will mirror the Coca-Cola contract with TMS and will be through '15. Red Bull was the previous holder of this official status category at TMS from '05-12 before exiting from NASCAR.