Univ. Of Michigan To Honor Adidas Deal Charlotte Cup Race Could Move To Vegas Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB Names & Faces Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13
Upcoming Conferences and Events
SBD/March 4, 2013/Marketing and Sponsorship
NRA To Become Title Sponsor Of Texas Motor Speedway's Spring NASCAR Race
Published March 4, 2013
O'REILLY STAYING AT TMS: O’Reilly Auto Parts and TMS have agreed to terms on a four-year extension of its current sponsorship of both NASCAR Nationwide Series races at TMS. O’Reilly will continue to be the sponsor of April’s O’Reilly Auto Parts 300 and November’s O’Reilly Auto Parts Challenge races through '16. The national auto parts retailer is the longest-running active race sponsor at the track, sponsoring its Nationwide Series events since '02. O’Reilly made its sponsorship debut at TMS with the '02 O’Reilly 300. The company also has served as the only sponsor for the November Nationwide Series event at the track, which was added to the schedule in '05. Meanwhile, NOS will be the official energy drink of the track, beginning this year. This contract will mirror the Coca-Cola contract with TMS and will be through '15. Red Bull was the previous holder of this official status category at TMS from '05-12 before exiting from NASCAR.