SBD/March 4, 2013/Marketing and Sponsorship

Las Vegas Tourism Authority Reaches Sponsorship Deal For Signs At Four MLB Ballparks

Ads will be placed behind home plate and as a ring banner around the stadiums
The Las Vegas Convention & Visitors Authority this MLB season will put up "ads luring tourists for a Las Vegas vacation" with signage at Dodger Stadium, Wrigley Field, Rangers Ballpark in Arlington and Citi Field, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. R&R Partners Exec VP Rob Dondero, whose company does media buys for the tourism authority, said that the sponsorship deals "will cost just less than $1 million." Snel reported the deal with Dodger Stadium, which was a "no-brainer given the L.A.-to-Las Vegas pipeline," will see ads placed "behind home plate, in the outfield and as a ring banner around the stadium." The signs at Wrigley Field "will be at the player gate near the dugouts." Both the Chicago and Dallas-Ft. Worth markets are among the top feeder markets for Las Vegas tourism. Meanwhile, Citi Field is a "logical choice given that the Mets' Triple-A team will start its first season in Las Vegas as the 51's." The ballpark also is hosting the '13 MLB All-Star Game, so the signs "will be seen by millions across the country." The signs will "include mentions, where applicable, of the authority's new website," LasVegas.com. Dondero said that the four ballparks are "great places to advertise the Las Vegas tourism message because it fits into the summer awareness program of luring visitors to Las Vegas during the hot-weather months." Snel noted R&R also buys promos in the NHL "to hype Las Vegas to fans" (LAS VEGAS REVIEW-JOURNAL, 3/3).
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