SBD/March 1, 2013/Media

SAP Announces New Football Scouting Solution; 49ers To Use It In Draft Lead-Up

German software giant SAP at the seventh MIT Sloan Sports Analytics Conference on Friday announced the creation of a new football scouting solution designed to aid teams in identifying and acquiring talent. The 49ers, who already have signed SAP as a founding partner for the team's new stadium in Santa Clara, are the debut client of SAP Scouting with the team using it to help prepare for next month's draft. SAP Scouting leverages the company's HANA in-memory computing platform that also is the foundation of the NBA's immersive new online statistical database at "This effort into scouting and analytics came sort of as a byproduct of some deep thinking and business conversations we were doing with the 49ers in regard to marketing and our initial relationship," said SAP Senior VP & GM for Cloud Mike Morini. "A need was identified and we immediately went after it. But we see this evolving into other sports, certainly baseball, basketball and hockey in addition to football. There's a big downstream opportunity. And we think this is something that can also help humanize the (SAP) brand."
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