Expectations High For NASCAR On NBC Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
SBD/March 1, 2013/Media
Federal Jury Finds ESPN Liable In Dish Network Lawsuit On Just One Of Four Charges
Published March 1, 2013
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IT'S NOT PERSONAL: On Long Island, Neil Best writes ESPN, when it matched NBC's offer last week for Big East TV rights, was "merely ... doing what made business sense." ESPN played "defense against a competitor while holding on to another sliver of the most valuable programming in television: live sports." The "lack of supply has run into a mushrooming demand for hours to fill," which has created "increasingly desperate high-stakes bidding for sports rights -- both nationally and even more so locally." ESPN is in an "enviable position, having locked up rights to a lot of major stuff for years." ESPN President John Skipper said, "What we have to do, of course, is build upon that, start new businesses, make sure our mobile works, grow in Latin America, so that we continue to have the money it will take to buy that marquee product" (NEWSDAY, 3/1).