SBD/March 1, 2013/Marketing and Sponsorship

Going For The Gold: Under Armour Signs Eight-Year Deal To Outfit USA Gymnastics

UA's sponsorship of USA Gymnastics is its first for a summer Olympics sport
Under Armour and USA Gymnastics on Thursday announced that UA will provide performance apparel, footwear and accessories for USAG athletes, coaches and staff through the '20 Olympics. This is UA's first sponsorship of a NGB for a summer Olympic sport, and the company will be designated as the official performance apparel and footwear outfitter. USAG athletes and staff will first appear in UA apparel at the upcoming AT&T American Cup on Saturday in Worcester, Mass. (UA). Terms of the deal were not reported, but in Baltimore, Jack Lambert noted UA will "provide apparel for the U.S. men’s and women’s gymnastics teams, as well as the country’s trampoline and tumbling squads." adidas was "formerly the apparel provider" for USAG. UA will work with Pennsylvania-based GK Elite Sportswear to "create team leotards for the men’s and women’s gymnastics teams." The company has "previously outfitted winter Olympic athletes" such as Gold Medal-winning U.S. skier Lindsey Vonn, the U.S. speedskating team and the Canadian snowboarding team (BIZJOURNALS.com, 2/28). This is the "largest apparel deal USA Gymnastics has had." UA "got into gymnastics when it sponsored" retired U.S. gymnast Alicia Sacramone, the team captain during the '08 Beijing Games. That "led to the larger deal" (AP, 2/28).
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