SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/March 1, 2013/Marketing and Sponsorship
EverBank Sign One-Year Deal As Presenting Sponsor Of Tampa's PGA Tour Event
Published March 1, 2013
TITLE SHOT: In Vancouver, Brad Ziemer reported PGA Tour Canada President Jeff Monday this week is “knocking on a few corporate doors in hopes of finding a title sponsor for a Vancouver event in 2014.” PGA Tour Canada, which “officially took over the struggling Canadian Tour last fall, had hoped to have Vancouver on its schedule this year.” But that “elusive title sponsor could not be found on relatively short notice, so now the goal is to land one in time for a 2014 event” (VANCOUVER SUN, 2/28).