Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft Marketplace Roundup Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor
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SBD/March 1, 2013/Marketing and Sponsorship
Fashion Police: Quiksilver In Process Of Discontinuing Women's, Girls' Line
Published March 1, 2013
PANTS WITH SOME PADS: Professional BMX rider Kevin Robinson called his new Grindz pants as “cool, fashionable-looking pants but they have built in knee pads, hip pads and a tailbone pad.” Robinson said, “Kids never want to put their pads on now, they're too cool to wear pads, so I thought I’d kill two birds with one stone.” Robinson said Grindz are not strictly for BMX riding. He added, “I have construction workers that love them. If a guy’s laying carpet, he’s on his knees all the time, he has the knee pads built in” (“The Crossover,” NBC Sports Network, 2/27).
UNDERNEATH IT ALL: Lululemon CEO Christine Day said that the Canada-based retailer is the “secret underwear of choice for most NHL players.” She claimed that hockey players are “flocking to the yoga-pant maker’s new line of boxer briefs -- they just can't talk about it in public because of pre-existing sponsorship deals.” Day said that Lululemon “started sending out free samples to teams after hearing that some players were into their [briefs].” She said the company then surveyed the teams involved "and they told us that they loved the Lululemon underwear" (CANADIANBUSINESS.com, 2/15).