McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States Hawaii Hoping To Land New UA Deal Harden's Debut Adidas Shoe Panned By Critics AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks
SBD/March 1, 2013/Marketing and Sponsorship
Fashion Police: Quiksilver In Process Of Discontinuing Women's, Girls' Line
Published March 1, 2013
PANTS WITH SOME PADS: Professional BMX rider Kevin Robinson called his new Grindz pants as “cool, fashionable-looking pants but they have built in knee pads, hip pads and a tailbone pad.” Robinson said, “Kids never want to put their pads on now, they're too cool to wear pads, so I thought I’d kill two birds with one stone.” Robinson said Grindz are not strictly for BMX riding. He added, “I have construction workers that love them. If a guy’s laying carpet, he’s on his knees all the time, he has the knee pads built in” (“The Crossover,” NBC Sports Network, 2/27).
UNDERNEATH IT ALL: Lululemon CEO Christine Day said that the Canada-based retailer is the “secret underwear of choice for most NHL players.” She claimed that hockey players are “flocking to the yoga-pant maker’s new line of boxer briefs -- they just can't talk about it in public because of pre-existing sponsorship deals.” Day said that Lululemon “started sending out free samples to teams after hearing that some players were into their [briefs].” She said the company then surveyed the teams involved "and they told us that they loved the Lululemon underwear" (CANADIANBUSINESS.com, 2/15).