SBD/March 1, 2013/Marketing and Sponsorship

Shreveport Game Drops Independence Moniker, Will Go By AdvoCare V100 Bowl

The Independence Bowl Foundation on Thursday announced that AdvoCare for the fifth consecutive year will be the title sponsor of Shreveport's postseason college football game, which now will be dubbed the AdvoCare V100 Bowl. The game previously had kept the word "independence" in the game's name in some form since it was created in '76 (THE DAILY). In Louisiana, Jason Pugh reports the new logo is a "red, white and blue football atop a shield with five blue stars above the AdvoCare V100 Bowl word mark." AdvoCare President & CEO Richard Wright and the bowl has its eyes "set on moving up in the pecking order of their affiliated conferences." This is the "final year of the SEC-ACC contract, allowing the newly named bowl to begin working on new affiliations." Wright said that he "has his eye on 'three conferences with regional ties.'" The bowl's current total payout "is $2.4 million if schools from the SEC and ACC are involved." Wright is "aiming for a $2 million per-team payout to help lift the bowl into a higher tier of conference selection." He added that bowl officials have "approached state leaders and are willing to 'meet' them halfway with regard to financial commitments," and his goal for the game is to "get in the top four or five picks within the given conferences with which the bowl aligns." Wright "called the Chick-fil-A Bowl by name when explaining his decision to rebrand the game." He said that few people "remember when the game was the Peach Bowl" (SHREVEPORT TIMES, 3/1).
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