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SBD/March 1, 2013/Labor and Agents
UFC's Ronda Rousey Signs With William Morris Endeavor For Representation
Published March 1, 2013
MONUMENTAL MOMENT: The GLOBE & MAIL’s Hayley Mick writes Rousey’s win over Liz Carmouche last Saturday “has been widely characterized as a win for all women.” MMA fighters Sarah Kaufman and Alexis Davis said that the response to the bout “has proven what female fighters have been saying for years: They belong on MMA’s biggest stage.” The increase in exposure for female fighters “means better appearance fees and more sponsorship opportunities, money they can use to train full-time and afford elite coaches and support staff.” The hype around Rousey also has been a “stark reminder of the realities of their profession” -- that UFC is “definitely a show.” Davis said, “It’s almost like we’re products. ... It’s not the way we like to see ourselves, but that’s how you get more sponsors, that’s how you get recognized more, you get bigger fights. That’s what Ronda did. She sold herself. She got the media attention and it pushed her to where she is today” (GLOBE & MAIL, 3/1).