Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Mets See Another Revenue Dip At Home Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels
Upcoming Conferences and Events
SBD/February 28, 2013/Marketing and Sponsorship
New Amway Retail Store At Citi Field Led To Team Sponsorship With Mets
Published February 28, 2013
THE STUDY SHOWS: ESPN N.Y.’s Adam Rubin noted the Mets began using dynamic ticket pricing last season, and Old Dominion Univ. professor Stephen Shapiro and Temple Univ. professor Joris Drayer “analyzed the data from 31 of 81 scheduled home dates,” finding that the “ticket-price fluctuation varied only modestly.” In fact, the team price remained within 10% of the "original asking price.” For instance, for “low-priced seats, the team’s dynamic asking price went on average from $30.81 in the preseason, to $30.71 fifteen days before the event, to $28.68 five days before the event, and to $27.87 a day before the event.” The average dynamically priced ticket for a Mets' game in '12 was $94.80. That was compared with $93.27 for the "cheapest-offered comparable seat on StubHub and $74.19 if purchased as part of a season-ticket plan.” For lower-priced seats, the Mets’ price was, on average, "about $7 higher than StubHub.” The season-ticket price “was the best value." For mid-priced seats, the Mets’ “average price was modestly higher than StubHub.” In premium locations, dynamic ticket pricing offered through the Mets, on average, "was less expensive than StubHub” (ESPNNY.com, 2/25).