Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights Tecate To Offer Up To $50 Off Mayweather PPV Tigers Increasing Amount Of Women's Merchandise North Face Promoting Activewear Line Packers Tent Sale Expands Online
Upcoming Conferences and Events
SBD/February 28, 2013/Marketing and Sponsorship
Lowe's Staying With Jimmie Johnson, Will Sponsor All Sprint Cup Races Through '15
Published February 28, 2013
VICTORY LAP: The AP's Schuyler Dixon noted Johnson landed in the Dallas area on Tuesday night before "hopping a plane" to Las Vegas, and is expected to visit L.A. today. Johnson said, "I think that NASCAR has worked very hard to get us in major markets, and people want to see us. They want to see the winner, want to talk to the winner. I think there's more interest today than what I personally had and what our sport had in 2006." Dixon wrote Johnson's extension with Lowe's is "an important early-season development in what was otherwise shaping up as a contract year, something drivers always hope to avoid." Johnson: "The stability is the key. To know that that's done and literally the season's starting, we don't have to worry about that as a lot of teams do, field those questions and concerns. Honestly, it's a great honor" (AP, 2/27). Chevrolet today ran a full-page ad in USA Today congratulating Johnson on his Daytona 500 win (THE DAILY).