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UFC Looks To Double Asian Events In '13; Considering China, Korea, SE Asia
Published February 28, 2013
WOMEN'S WORK: ESPN’s Dan Le Batard noted last Saturday’s fight between Ronda Rousey and Liz Carmouche at UFC 157 drew 400,000 PPV buys. ESPN's Bomani Jones said, “I have a hard time believing that the mainstream is interested in watching women fight in that way. ... I’m just not sure we are advanced enough in this culture as it relates to gender that people will sign up to consistently watch women fight each other in the Octagon.” Le Batard said, “You’re not alone in that skepticism, but I’m not sure they’re trying to get people outside of the sport. What people inside of the sport appreciated, and those pay-per-view numbers reflected, was that was a really good fight. That wasn’t a fight between women. That was two good fighters putting on a good show for a round” (“Dan Le Batard Is Highly Questionable,” ESPN2, 2/26).