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SBD/February 28, 2013/Franchises
Indians Reduce Prices On Beer, Hot Dogs; Single-Game Ticket Sales Up Over 40%
Published February 28, 2013
MAKING SOME NOISE: SI's Albert Chen notes there was "an undeniable buzz in Cleveland" when the Indians signed manager Terry Francona to a four-year deal in October. Momentum then "grew with a run of free-agent signings" that began with RF Nick Swisher and ended with CF Michael Bourn. After signing Bourn, the Indians "sold more season tickets that day than they had in any single month in the last year." Indians GM Chris Antonetti said, "We planned for thousands of different scenarios to happen. ... There weren't many scenarios where we thought we would get both (Swisher and Bourn). But we saw an opportunity that we had to take" (SI, 3/4 issue).