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SBD/February 28, 2013/Colleges
CIAA Hopes Fans Attend More Games During Conference Tournament
Published February 28, 2013
PLAN OF ACTION: MOBILE MARKETER’s Chantal Tode noted Coca-Cola has been a corporate sponsor of the CIAA Tournament and is the “official soft drink” of the event. Coke this year is “offering the Enjoy More CIAA Coke Zero mobile app,” which was "designed to make attendees aware of all of the events happening between games and around Charlotte.” Coca-Cola created the browser-based app, which “works across multiple devices.” Features include an “event schedule and interactive map,” and there also are “push notifications to alert fans where to head next for fun activities.” App users “will have access to exclusive nightlife events, with a chance to win VIP passes.” The marketing effort behind the sponsorship “also includes a Twitter tie-in, with fans able to follow the action and share their experiences using the hashtag #enjoymoreCIAA” (MOBILEMARKETER.com, 2/27).