Boston College Hires Martin Jarmond As AD ACC Follows NCAA's Lead, Returns Events To N.C. Utah AD Chris Hill Talks Long Tenure, Stadium NCAA Awards N.C. Championship Events Again Buffalo Lands '19 NCAA Frozen Four New UNLV AD Will Face Several Challenges Gene Taylor Officially Introduced As K-State AD Could Mike Dee Land Boston College AD Role? Texas Confirms AD Perrin Staying Through '17 Sources: UNLV Signs VT's Reed-Francois As AD
Upcoming Conferences and Events
May 31 - Jun 1
SBD/February 28, 2013/Colleges
CIAA Hopes Fans Attend More Games During Conference Tournament
Published February 28, 2013
PLAN OF ACTION: MOBILE MARKETER’s Chantal Tode noted Coca-Cola has been a corporate sponsor of the CIAA Tournament and is the “official soft drink” of the event. Coke this year is “offering the Enjoy More CIAA Coke Zero mobile app,” which was "designed to make attendees aware of all of the events happening between games and around Charlotte.” Coca-Cola created the browser-based app, which “works across multiple devices.” Features include an “event schedule and interactive map,” and there also are “push notifications to alert fans where to head next for fun activities.” App users “will have access to exclusive nightlife events, with a chance to win VIP passes.” The marketing effort behind the sponsorship “also includes a Twitter tie-in, with fans able to follow the action and share their experiences using the hashtag #enjoymoreCIAA” (MOBILEMARKETER.com, 2/27).