SBD/February 27, 2013/Marketing and Sponsorship

Marketplace Roundup

Miller Park now will feature a 70-seat party deck above the right-field bleachers
MillerCoors and the Brewers yesterday announced a multiyear sponsorship renewal that will keep Miller Lite in place as the team's exclusive beer sponsor. The deal includes the creation of the new Miller Lite Party Deck, a 70-seat deck above the Miller Park right field Loge Bleachers that will open for the '13 season. The Party Deck will feature 1,400 square feet of entertaining space. Financial terms of the deal, which is separate from the ballpark naming-rights agreement, were not disclosed (MillerCoors).

SWIM WITH THE DOLPHINS: In Ft. Lauderdale, Nick Sortal noted Florida lottery players who spend $5 on a Fantasy 5 ticket through April 3 "can enter to win a trip to New York, Miami Dolphins 2013 season tickets and more.” Drawings will be held March 15 and April 5 from “vouchers submitted during the entry period for each drawing.” Ten players will each “receive two VIP credentials to the Dolphins Draft Day Watch Party in Miami on April 25; 10 others will win two tickets to a Dolphins regular season home game and 20 winners will each receive two team hats and t-shirts” (SUN-SENTINEL.com, 2/25).

THE WHO'S TOMMY: MLB Properties and Tommy Bahama today announced the release of this year’s Collector’s Edition series of apparel featuring Baseball HOFers Willie Mays and Mickey Mantle. The brand created two new shirts that feature iconic photographs of Mays and Mantle. The images have been incorporated into custom designed artwork that wraps around the shirt and includes the player’s name, team logo, key stats and landmarks of his home team (Tommy Bahama).

CHIPS & PUTTS: Rory McIlroy has signed a multiyear agreement as a global brand ambassador for Bose Corp.’s headphones, portable speakers, home and automotive systems. It is McIlroy’s first consumer-electronics brand endorsement (Bose)….Perry Ellis Int'l announced that Jason Dufner, Kevin Na, Robert Streb, Darron Stiles, Jeff Maggert and Wes Short Jr. will comprise the brand's initial roster of PGA Tour Apparel brand endorsers. The players will wear the PGA Tour Apparel Pro Series line during competition (Perry Ellis Int'l)….Nautica signed a two-year endorsement deal with Cameron Tringale, who will wear the brand's golf shirts and pants, "as well as complementary sweater, belts and outerwear on course." Tringale will be featured in print, in-store and digital ads (WWD.com, 2/25).
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