Monster Focused On Younger Audience At Daytona Former Player Says WNBA Has "Harmful Culture" NASCAR Going Big On Social Media For Daytona New NHL CMO Discusses Growth Efforts, Data Use NHL Going With Just Two Bye Weeks In '17-18 League Notes Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied Monster Easing Into NASCAR Title Sponsorship Tony Clark Downplays Potential MLB Changes
SBD/February 27, 2013/Leagues and Governing Bodies
Keselowski Doesn't Back Down From Remarks; Comfortable Being "The Bad Guy"
Published February 27, 2013
BRUTON'S BONUS: ESPN.com's David Newton noted SMI Chair & CEO Bruton Smith has "sweetened the pot" for winning the May 18 NASCAR Sprint All-Star Race by offering an additional $1M "if a driver can win all five segments of the non-points event." The new incentive is called "Bruton's Big Bonus." The format for the race "includes five segments with the best average finish for the first four segments determining how the field comes down pit road for a mandatory four-time pit stop before the final segment." The order of the cars returning to the track will "determine the starting order for the final segment" in which the winner receives $1M. Keselowski yesterday at CMS unveiled a "special car built out of one million $1 bills" (ESPN.com, 2/26).