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SBD/February 26, 2013/Facilities
FAU President To Meet With Students On Stadium Name After Campus Protests
Published February 26, 2013
HOOT WITH THE OWLS: SPORTSBUSINESS JOURNAL's Don Muret reports FAU has “signed a short-term marketing deal with Sunrise Sports & Entertainment to book events" at Geo Group Stadium. The deal includes providing NHL Panthers parent company Sunrise Sports with “the opportunity to sell naming rights for FAU Arena, a 5,000-seat arena that opened” in ’84. The school additionally receives "brand exposure at BB&T Center on digital signs, in-game advertising through the Panthers’ media partners, concourse displays and discounted tickets for students available one hour before every hockey game.” SSE President & COO Michael Yormark said that the group is “paid a monthly fee plus commission if it sells naming rights for FAU Arena.” The stadium opened in October '11, but FAU AD Patrick Chun said that the venue has "seen minimal use beyond the Owls’ five home football games a year.” Yormark said that the “controversy over the Geo Group Stadium agreement should not affect Sunrise Sports’ marketing of the building” (SPORTSBUSINESS JOURNAL, 2/25 issue).