Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/February 26, 2013/CollegesPrint All
Slow seat sales at the Univ. of California's Memorial Stadium have prompted the school “to launch a fresh marketing campaign and look for other revenue in an effort to keep pace" with the $18M a year in debt it will "soon owe” for the stadium's renovation and athletic center construction, according to Matier & Ross of the S.F. CHRONICLE. The renovated stadium “opened last season, but only about 1,900 of the 2,900 premium club seats -- lifetime spots that cost anywhere from $40,000 to $225,000 each -- have been sold.” Not everyone who bought a seat "has fully paid up.” The Cal athletic department is “shelling out another half a million dollars on a new sales team that will push the unsold premium seats.” There also is a “push to land more naming rights deals,” and officials “want to rent out space at the stadium for wedding receptions and corporate events” (S.F. CHRONICLE, 2/25).