Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/February 25, 2013/Marketing and Sponsorship
Published February 25, 2013
NOT SO FAST: In Texas, Michelle Keahey noted Texas A&M QB and ’12 Heisman Trophy winner Johnny Manziel has “filed a lawsuit claiming an individual is infringing on his trademark ‘Johnny Football’ nickname in order to sell shirts.” JMAN2 Enterprises LLC “filed suit against Eric Vaughan on Feb. 15 in the Eastern District of Texas, Tyler Division.” Manziel in November “discovered that the defendant was using his trademark to sell shirts,” which stated “Keep Calm and Johnny Football” (SETEXASRECORD.com, 2/22).
ROUNDUP: DAILY VARIETY’s Cynthia Littleton noted Dish Network's Hopper DVR service was “emblazoned on Leavine Family Racing's No. 95 Dish Ford Fusion, piloted by Scott Speed” during yesterday's Daytona 500. NBC, CBS, Fox and ABC have “sued Dish in an effort to halt aspects of the Hopper, including a function that allows viewers to remove commercial breaks from recorded programming and the option of recording large blocks of primetime programming en masse” (VARIETY.com, 2/23)….MARKETING magazine’s Ben Bold reported Santander bank has signed a deal with Gold Medal-winning British heptathlete Jessica Ennis, who will "become the first female face of the U.K. brand in its upcoming TV advertising campaign" (MARKETINGMAGAZINE.co.uk, 2/22).