Menu
Leagues and Governing Bodies

Historic Rousey-Carmouche Bout Scores A Hit At UFC 157 After Lackluster Card

UFC fighters Ronda Rousey and Liz Carmouche at UFC 157 in Anaheim on Saturday “went out and put on a dynamic show that brought down the house,” according to Kevin Iole of YAHOO SPORTS. Their fight “saved" the card "after a stinker of a co-main event” between Lyoto Machida and Dan Henderson. The reception for the Rousey-Carmouche bout “made those who had angrily said they wouldn't buy a ticket or watch the show because the UFC was somehow disrespecting Machida and Henderson look awfully small.” Rousey and Carmouche also “carried the show on the promotional end.” UFC President Dana White said that “early estimates are that the results will be far higher than anticipated, squelching concerns in some corners that it might flop.” The fight “proved that women could compete on a show featuring men and still be the star attractions.” The two fighters “stood up to the scrutiny and the grind and the pressure and delivered a scintillating performance” (SPORTS.YAHOO.com, 2/24). In Las Vegas, Case Keefer noted any “final concerns about females headlining a card for the world’s largest fighting organization were alleviated ... in more ways than one" (LAS VEGAS SUN, 2/24). The SUN’s Keefer reported the two women “dominated the action” with a fight “that was far more exciting than any of the others on the main card” (LASVEGASSUN.com, 2/23). SI.com’s Jeff Wagenheim wrote, “What a debut for women in the UFC. What a fight, period” (SI.com, 2/24). In San Diego, Matt Calkins wrote the “spectacle” around the fight “had the Honda Center rockin’ as though it were overtime of a Game 7.” It was a “watershed moment for fighters such as Julie Kedzie.” Kedzie predicted after the fight “hundreds of little girls are going to put gloves on because of Ronda.” It is “a new day in MMA, and quite frankly -- there’s no fighting it” (SAN DIEGO UNION-TRIBUNE, 2/24).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/02/25/Leagues-and-Governing-Bodies/UFC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/02/25/Leagues-and-Governing-Bodies/UFC.aspx

CLOSE