NASCAR Hopes Format Captures New Fans As Top Stars Retire, Young Drivers Carry Hope Disney, NASCAR To Promote "Cars 3" Danica Signs New Deal With Advance America Hamlin Signs Extension With JGR, FedEx DIS Concessionaire Planning Special Food Promos Nationwide, KFC Roll Out New NASCAR Campaigns Young Drivers Could Be Next Faces Of NASCAR Dale Jr. Celeb Status On Par With Kanye Daytona Rising Combines Vanity With Safety
SBD/February 22, 2013/NASCAR Season Preview
Wheels & Deals: Tony Stewart Headlines New Driver-Heavy Coca-Cola Spot
Published February 22, 2013
FIT FOR THE KING: Martinsville Speedway and STP on Thursday announced a multiyear deal for title sponsorship of the track's NASCAR Sprint Cup Series spring race, making it the STP Gas Booster 500. At the race, which this year will be held on April 7, STP also will serve as a co-primary sponsor (along with Jani-King) of Richard Petty Motorsports' No. 43 Ford driven by Aric Almirola. The paint scheme will commemorate the first time the STP logo was on Richard Petty's car in '72 (THE DAILY).
EXPLODING ONTO THE SCENE: Daytona Int'l Speedway announced that its July 5 NASCAR Nationwide Series race will be rebranded as the Subway Firecracker 250. The track's annual summer Sprint Cup race held some version of the "Firecracker" moniker in its title from the inaugural race in '59 until '88. The summer Nationwide race at DIS had been called the Subway Jalapeno 250 since '09 (THE DAILY).