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SBD/February 22, 2013/NASCAR Season Preview
NASCAR Sponsors Want More Out Of Partnership Now Than Ever Before
Published February 22, 2013
SIGN HERE, PLEASE: Joe Gibbs Racing on Wednesday announced a "sponsorship from BrightSky, a supplier of diabetes testing equipment," for driver Darrell Wallace Jr. when he races in the NextEra Energy Resources 250 Friday at Daytona (DETROIT FREE PRESS, 2/21)....G&K Services has renewed its sponsorship of JD Motorsports' No. 01 NASCAR Nationwide Series Chevrolet that will be driven by Mike Wallace this season (G&K Services).
CANADIAN DEALS: TSN announced that Canadian Tire will be the official automotive retailer and title sponsor of the NASCAR Canadian Tire Series and Canada Tire Motorsports Park in Ontario. Dodge will be the official vehicle of the NASCAR Canadian Tire Series. TSN also announced Pinty’s Delicious Foods as the official wingman and sponsor of the Wingman of the Race Award. Toyota during the Sprint Cup Series broadcasts on TSN and TSN2 will sponsor the “Toyota Keys to the Race with Michael Waltrip” (TSN).