SBD/February 22, 2013/Media
USA Today Sports Sees Big Spike In Traffic Around Super Bowl Compared To '12
Published February 22, 2013
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USA Today Sports said that according to internal metrics, its cross-platform digital traffic around Super Bowl XLVII rose 127% compared to a year ago, driven in part by the expanded USA Today Ad Meter that this year featured an online voting platform for Super Bowl ads. The company said it generated 20.2 million total page views in the 48 hours surrounding the game, up 8.9 million in a comparable period last year. Sixty percent of USA Today Sports' Super Bowl traffic this year came from mobile devices, up from 49% in '12. USA Today Sports also reported 6.9 million total page views on Monday, Feb. 4, the day after the game, more than twice its traffic on the day following Super Bowl XLVI and its second-highest single traffic day ever behind Aug. 4, 2012, the day Michael Phelps won his 18th and final Olympic Gold Medal.
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