SBD/February 21, 2013/Marketing and Sponsorship

Budweiser Gains Pouring Rights At BMO Field, Branded Merch With Toronto FC Deal

MLS Toronto FC and Labatt Breweries of Canada have agreed to a five-year team and stadium sponsorship with Budweiser, the official beer sponsor of Toronto FC and BMO Field. Budweiser will have pouring rights at BMO Field, in-stadium signage and branded merchandise, among other deal points. The brewer has designed a Toronto FC-Budweiser aluminum bottle that will be available in four-packs starting Feb. 25. Labatt has committed to contributing more than $350,000 to MLSE’s Team Up Foundation over the duration of the deal.
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