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Marketing and Sponsorship

Car Companies, Dealerships Hope NASCAR's Gen-6 Cars Pump Up Sales

Car companies and dealerships are hoping NASCAR’s new Gen-6 cars’ “success on the track will lead to higher sales in the showroom,” according to Jeffrey Cassady of the Daytona Beach NEWS-JOURNAL. When Danica Patrick won pole position for the Daytona 500 “in her Chevrolet SS, Chevy dealers across the land -- at least in NASCAR country -- perked up.” Chevy Racing NASCAR Group Manager Pat Suhy said, "It's always been about making our cars on the track look like what's in the showroom." Daytona-area Chevy dealership co-Owner Jack Holcomb said that the Gen-5 car, or Car of Tomorrow, had a “perceived sameness [that] put a damper on fan enthusiasm for showroom models, even when a model made it to the winner's circle." Holcomb said, "It was like, 'My Chevy looks like your Ford, and your Ford looks like my Chevy.'" But he said that the new Gen-6 cars “could fix that -- and at a good time for auto dealers.” The production version of Chevrolet's Gen-6 SS stock car “will go on sale at Holcomb's and other dealerships later this year.” Still, Daytona Toyota Scion dealership Owner Gib Dannehower said that dealers should not “expect the new cars simply to convince fans to pack showrooms the day after races” (Daytona Beach NEWS-JOURNAL, 2/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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